How Social Media Influences the Constant Changes on the Demand for Cosmetic Procedures
Social media is incredible: it has various waves of trends that make how beauty standards are constantly changing and evolving. With just one click, anyone can access a plethora of filters that transform their appearance instantly. I believe this will make people who sleep after breast augmentation a bit envy of how good filters are now. In recent years, we have witnessed how social media is influencing our perception of beauty and consequently increasing the demand for cosmetic procedures. However, as with everything else in life, change is inevitable. So let’s explore how social media influence changes over time in the demand for cosmetic procedures and their impact on our society today.
Easy-to-Use Beauty Filters Become Much More Massively Used
Social media platforms, such as TikTok, have popularized the use of beauty filters that can transform your facial features with just one tap. These filters allow you to blur out imperfections, smooth your skin, or even change the shape of your face altogether. The ease of access and instant gratification has made them increasingly popular among users across all age groups. While these filters can be a fun way to experiment with different looks, they also create unrealistic expectations for beauty standards. Users may feel pressured to look perfect at any time to keep up with their filtered social media personas. This pressure is leading some people down the path of cosmetic procedures as a means of achieving their desired appearance.
The WFH Trends Make Look Isn’t That Necessary
Since the pandemic’s onset, remote work has become a norm for most professionals around the world. This shift has brought about changes in many aspects of our lives, including our approach to beauty standards and cosmetic procedures. But how? With people spending countless hours at home and communicating through virtual means, there seems to be less emphasis on physical appearance. People are prioritizing comfort over style as they feel no urge to dress up for work or social events. As such, cosmetic procedures may not seem like a necessary investment anymore.
The Costs Are Getting More Unreachable
Besides the constant demand for these, the inflation rates all over the world skyrocket the costs. Recently, we’ve seen a huge rise in prices for popular treatments such as Botox and fillers. This sky-high cost is due to a variety of factors, including inflation, rising costs of materials and equipment used during procedures, and an increased demand for skilled practitioners. For many people, these rising costs make cosmetic procedures seem unattainable. What was once believed to be a luxury has now become “unreachable” for many individuals who simply cannot afford it. Additionally, some people may turn to cheaper alternatives or even attempt at-home treatments, which can be dangerous and lead to further complications.
The desire to look good is inherited from our ancestors and brought along the way in human nature, and as much as social media trends may change, this desire remains constant. Moreover, advancements in technology are leading to better and safer cosmetic procedures that are more affordable than before.
